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Brand Guidelines
FIRST® Brand and Logo Files
Access official FIRST brand assets, including logos for all programs and usage guidelines below. Use these resources to ensure consistency and clarity across your materials.
Standards & Policies
FIRST Branding & Design Guidelines
Outlines standards for official logo usage, colors, fonts, file types, and layout guidance for FIRST and its programs. A must-read for any team, partner, or vendor producing branded materials.
FIRST Branding & Design Guidelines
Outlines standards for official logo usage, colors, fonts, file types, and layout guidance for FIRST and its programs. A must-read for any team, partner, or vendor producing branded materials.FIRST® LEGO® League Division Brand Guidelines
Explains how to properly represent the FIRST LEGO League brand and its divisions in digital, print, and apparel. Includes color use, naming conventions, and lockup requirements.Trademark & Copyrighted Materials Policy for FIRST and the LEGO Group IP
Covers who may use FIRST and LEGO intellectual property and under what conditions. Includes usage rights, disclaimers, and examples for teams, sponsors, and partners.IP Policy for FIRST Alumni Use
Covers who may use FIRST and LEGO intellectual property and under what conditions. Includes usage rights, disclaimers, and examples for teams, sponsors, and partners.
Current Season Theme | 2026 - 2027
FIRST® CANOPY™
Download, share, and enjoy this year’s season resources to help you celebrate FIRST® CANOPY™. From graphics to guides, these tools are designed to bring the excitement of the season to your teams, classrooms, and communities.
Brand Guidelines
FIRST Logo Downloads & Artwork Files
Download official FIRST logos and artwork for print and digital use. Each ZIP file includes vertical and horizontal layouts in CMYK, spot color, RGB, and one-color formats where available.
Vertical FIRST Logo
Primary logo with icon above the wordmark. Preferred version for most uses. Folder includes CMYK, Spot, One Color, and RGB files; Vertical & Horizontal layouts.Horizontal FIRST Logo
Logo with icon to the left of the wordmark. Used when space constraints favor a wider layout. Folder includes CMYK, Spot, One Color, and RGB files; Vertical & Horizontal layouts.Acronym Definition Logo Element
Supporting brand element: “For Inspiration & Recognition of Science & Technology.” Should never be used alone. Folder includes CMYK, Spot, BlackWhite, and RBG files; Acronym Definition Line, Icon & FIRST Wordmark.FIRST Icon Logo Element
Triangle-circle-square symbol without wordmark. May be used only when an official logo appears elsewhere in the material. Folder includes CMYK, Spot, BlackWhite, and RBG files; Acronym Definition Line, Icon & FIRST Wordmark.FIRST Wordmark Only
The text “FIRST” in its proprietary bold italic format. May be used independently only if the full logo appears elsewhere. Folder includes CMYK, Spot, BlackWhite, and RBG files; Acronym Definition Line, Icon & FIRST Wordmark.FIRST Alumni
Approved logo for FIRST Alumni communications and personal use. May not be used for commercial purposes. Folder includes CMYK, Spot, One Color, and RGB files; vertical and horizontal layouts.FIRST® Robotics Competition
Official logo for the FIRST® Robotics Competition program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST® Tech Challenge
Official logo for the FIRST® Tech Challenge program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST® LEGO® League
Official logo for the FIRST® LEGO® League program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST® LEGO® League Discover
Official logo for the FIRST® LEGO® League Discover program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST® LEGO® League Explore
Official logo for the FIRST® LEGO® League Explore program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST® LEGO® League Challenge
Official logo for the FIRST® LEGO® League Challenge program. Folder includes CMYK, Spot, One Color, and RBG files; all layouts. Use only in connection with official team, event, or program materials.FIRST®, the FIRST® logo, FIRST® Robotics Competition, FIRST® Tech Challenge, and FIRST® AGE™ are trademarks of For Inspiration and Recognition of Science and Technology (FIRST®). LEGO® is a registered trademark of the LEGO Group and is a jointly held trademark of FIRST® and the LEGO Group.
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Brand Materials