FIRST Brand & Marketing Hub

Award-Winning Brand Campaigns

Through our award-winning campaigns, FIRST has highlighted our most impactful stories for millions of audiences around the world. Initiatives such as strategic storytelling, creative partnerships, and audience-centered content expand awareness, strengthen engagement, and inspire participation across the global FIRST community.

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"Get Anywhere"

Launched in 2024, "Get Anywhere" was a wide-reaching brand campaign designed to expand awareness of how FIRST prepares young people for success across a wide range of careers and industries. Through cinematic storytelling, alumni spotlights, employer partnerships, and digital content, the campaign highlighted how skills developed through FIRST create opportunities across both techincal and non-technical fields.

Supported by corporate partners including 3M, Molex, Novelis, and Optimum, "Get Anwhere" helped connect the FIRST experience to lifelong career readiness and workforce development.

The campaign garnered three Gold Anthem Awards, two Silver Telly Awards, and four Shorty Impact Finalist recognitions.

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"More Than"

Created in partnership with Nation of Artists, the "More Than" campaign challenged common misconceptions about STEM and robotics by centering youth voices. Through a series of cinematic videos and interviews, participants shared their passions, ambitions, and experiences, demonstrating that FIRST is about far more than building robots — it's about developing confidence, leadership, teamwork, resilience, and lifelong skills that extend far beyond competition.

The campaign helped audiences see the human side of STEM education while reinforcing the transformative impact of FIRST programs. The result was a powerful storytelling initiative that resonated with students, parents, educators, sponsors, and supporters alike, helping dismantle labels for kids and promote self-esteem through STEM.

"More Than" received a Shorty Award for Best Brand Awareness Campaign, a Gold Telly Award, and a Shorty Award Audience Honoree recognition.

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FIRST FORWARD^SM presented by Qualcomm

The 2021-2022 season reveal video for FIRST FORWARD^SM presented by Qualcomm brought together FIRST supporters and luminaries from across industries – including Qualcomm Technologies Inc., Amazon Logistics, Lucasfim, Boeing Research and Technology, Walt Disney Imagineering, and FedEx Ground – around a single creative campaign.

Released as the official launch of the 2021-2022 season, the film highlighted how global brands can collaborate to tell a shared story that connects industry, innovation, and the next generation of STEM leaders.

Produced by The Nation of Artists and written by Elliot Kotek, FIRST FORWARD received Boston/New England Emmy recognition for its storytelling, earning two nominations in Writer – Short Form Content and in Public Service Announcement-Campaign.

Award-Winning Brand Campaigns

"Get Anywhere"

"More Than"

FIRST FORWARDSM presented by Qualcomm

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FIRST FORWARD^SM presented by Qualcomm