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FIRST Brand & Marketing Hub

Entertainment & Film

Through documentaries, feature films, streaming content, and entertainment partnerships, FIRST brings the stories of our community to global audiences far beyond the competition field. These initiatives help introduce new audiences to the power of FIRST while showcasing the creativity, resilience, and innovation that define the FIRST experience.
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Disney+ Documentary "More Than Robots"

Directed by actress Gillian Jacobs in her feature directorial debut, "More Than Robots" follows four teams from Los Angeles, Mexico City, Chiba, and Japan as they prepare for the 2020 FIRST Robotics Competition season. As students push toward their season goals, the COVID-19 pandemic suddenly brings the world to a standstill — forcing them to adapt, overcome setbacks, and redefine what success looks like. The result is an intimate look at perseverance, teamwork, and the human stories behind the FIRST community.

Premiering at the South by Southwest (SXSW) Film Festival before streaming globally on Disney+, the documentary introduced millions of viewers to the FIRST experience, teaching audiences from around the world that robotics is about far more than technology. It's about creativity, determination, leadership, and the ability to keep moving forward when the path ahead changes unexpectedly.
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More Than Robots Art-4

Feature Film "Rule Breakers"

Inspired by the true story of the Afghan Dreamers, an all-girls FIRST robotics team from Afghanistan, "Rule Breakers" brought a powerful FIRST story to audiences around the world.

Distributed by Angel Studios, the film follows the journey of young women who challenged expectations, overcame extraordinary obstacles, and used robotics as a pathway to opportunity and change.

 

 
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"Mission Unstoppable with Miranda Cosgrove" on CBS

CBS's "Mission Unstoppable with Miranda Cosgrove" featured FIRST Robotics Competition team Ramona Rampage, giving viewers a behind-the-scenes look at how students design, build, and compete with industrial-sized robots.

The segment highlighted the creativity, curiosity, and teamwork that define the FIRST experience while introducing STEM learning to a national television audience. 

ABC's "black-ish"

FIRST programs and teams were featured in a major storyline during Season six of ABC's hit show, "black-ish."

In the 2020 episode, "You Don't Know Jack," Jack Johnson joins a FIRST team, introducing millions of viewers to competitive robotics and FIRST through a family-centered story about discovery, perseverance, and finding new passions. 
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Feature FIRST

Reach out to FIRST Marketing to inquire about featuring the FIRST brand in your film, documentary, streaming show, or other entertainment.
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